All audiences are not created equal.

Samsung. Samsung, Samsung, Samsung. We’re not in South Korea. We are not South Korean people.   This makes no sense to a Western Audience.


The hilarity. This is my new favourite word. I can’t rememeber the last time I’ve seen a piece of print and had to stop and take a picture because it was so … amazeballs.  I’m not a sure how effective this campaign is, or if it is a campaign.

No more Tesco Value.

Tesco’s Value range have been around since 1993 and have been easily identifiable by their bold red, white and blue striped and simple packaging. For a while it was kinda embarrassing to buy Value products then once the recession hit everyone it became cool to be frugal and Value products jumped in popularity again. Well, in my circles…